See what changed. Know what to do next.
Cookie-free web analytics built in Iceland. Stats compares periods, finds what matters and explains it in plain language, from Google and ChatGPT down to individual municipalities.
- 30 days of Growth
- No credit card
- Set up in 2 minutes
Visitors
8.412
+24%
Pageviews
21,3k
+18%
Conversions
312
+23%
Avg. time
2:48
−4%
Visitors
- Traffic from ChatGPT rose 38%, mostly to /pricing.
- Google sent 12% fewer visitors to /services.
Suggestion: Add pricing examples to /services and watch bookings.
Channels
- Search46%
- Direct24%
- ChatGPT & AI17%
- Social13%
Municipalities
Reykjavík64%
Kópavogur11%
Akureyri7%
Heatmap
/verdUsed by 250+ Icelandic businesses and agencies
Businesses
Pageviews measured
No cookie banner
Cookies
The answers you are looking for, in one place
Stats collects the data, compares it and tells you in plain language what matters.
AI insights
A short, plain-language summary of what changed and what to do next.
Top changes
The sources, pages and countries that rose or fell most since the previous period.
Sources and channels
Search, social, campaigns and traffic from ChatGPT and other AI assistants.
Iceland by municipality
See whether visitors are in Reykjavík, Akureyri or Ísafjörður.
Heatmaps and funnels
Where people click, how far they scroll and at which step they drop off.
Site health
Page speed from real visitors and broken links that need fixing.
Referrals
Where traffic comes from
Track where traffic comes from
See exactly where visitors come from — whether Google, social media, or AI tools like ChatGPT. We track AI traffic separately so you know how many people find you through the new search engines.
- Search engines (Google, Bing)
- Social media (Facebook, Instagram, LinkedIn)
- AI search (ChatGPT, Perplexity, Claude)
- Direct traffic and referrals
See where visitors come from
World map for every site — plus municipality-level detail when visitors are in Iceland.
Top municipalities
Reykjavík
264
69.5%
Kópavogur
27
7.1%
Hafnarfjörður
23
6.1%
Reykjanesbær
1
0.3%
Garðabær
5
1.4%
Akureyri
17
4.5%
Start measuring in under 2 minutes
One short snippet is all you need. Copy, paste, and start collecting data. No complex software, no fiddly settings.
We’ll help you for free
Have an active subscription? We’ll help install Stats on your site — completely free. Send us a note and we’ll handle the rest.
Email us at
stats@stats.is- Help installing the script
- Settings review
- CMS assistance
Simple analytics that tells you what matters.
30 days of Growth · No card · No commitment
Company
For companies that want clearer insight.
€33 incl. VAT≈ 3,900 ISK excl. VAT
- 1 site
- 50,000 pageviews
- AI insights
- Campaigns and goals
- 1 year of history
Growth
For companies that want to use data to improve results.
€68 incl. VAT≈ 7,900 ISK excl. VAT
- 3 sites
- 300,000 pageviews
- AI insights
- Heatmaps and funnels
- Alerts
- Unlimited history
Agency
For agencies that want every client in one place.
€170 incl. VAT≈ 19,900 ISK excl. VAT
- 10 sites
- Everything in Growth
- Client access
- Branded reports
- API
- Priority support
What happened — and what to do next.
- Traffic fell 18% from last week.
- The biggest change came from Google.
- Mobile conversion is lower than desktop.
Any questions?
What is Stats and how does it work?
Stats is simple web analytics. It shows what is happening on your site, explains changes in plain language, and points to what you can do next. Add one script and data starts collecting.
Is Stats GDPR-compliant, and do I need a cookie banner?
Stats does not use consent-required cookies, so you generally do not need a cookie banner for Stats. We process the IP address briefly to derive region and count same-day visitors — it is not stored. See the privacy policy for details.
How is Stats different from Google Analytics?
Stats is built for an owner who wants to understand the site without a complicated dashboard. You do not need to know GA4. You see what changed, where traffic comes from, and what is worth looking at next.
How hard is it to set up?
Usually under two minutes. Use the free WordPress plugin or paste one snippet into your site’s head. We support all major platforms, and we can help you install Stats for free if you need a hand.
What does Stats cost, and is there a free trial?
Free is 0: 1 site, 5,000 pageviews a month, and 90 days of history. Company is 3,900 ISK, Growth 7,900 ISK, and Agency 19,900 ISK per month, ex VAT. New accounts get 30 days of Growth with no card. Enterprise is a custom agreement from 79,900 ISK per month.
Does Stats slow down my website?
No. The tracking script is about 7 KB compressed, many times smaller than Google Analytics, and loads asynchronously so it doesn’t hold up your page.