Privacy policy

1. Introduction

Stats (operated by Novamedia ehf., reg. no. 540606-2260) takes privacy seriously. This policy explains how we collect, use, and protect information.

Stats is designed privacy-first and does not collect personally identifiable information about visitors on our customers’ websites.

2. No consent-required cookies

Stats does not use cookies to track visitors, so customers typically do not need a cookie banner for Stats alone.

To distinguish anonymous visitors we store software IDs in the browser’s localStorage/sessionStorage. These are not personally identifiable.

3. Data we collect

For visitors on customer sites: page path, referrer, device/browser, coarse geo (country/region/city — IP is not stored), UTM parameters, and event names.

For accounts: email, company name, kennitala (if provided), billing details for invoicing, and product usage metadata.

4. Purpose of processing

We process data to provide analytics, generate AI insights, send service emails, bill subscriptions, and improve the product.

5. Retention

Analytics data is retained according to your plan (e.g. 1 year or unlimited). Account/billing records are kept as required by law.

6. Sharing with processors

We do not sell personal data. We use trusted processors (hosting, email, AI) under data-processing agreements.

7. Your rights

You may request access, correction, or deletion of your data, and lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd).

8. Contact

Privacy questions: stats@stats.is · Novamedia ehf., reg. no. 540606-2260.