Everything you need to understand your website
From a daily plain-language summary to heatmaps and speed measurements. No cookies, and ready in two minutes.
Insights that tell you what matters
Stats reads the data for you and highlights what changed.
AI insights
AI reviews your data and writes a short plain-language summary: what changed, why, and what to do next.
Top changes
The sources, pages and countries that rose or fell most since the previous period. Click a row to filter the dashboard.
Comparison on every row
Every source, page and country shows its change from the previous period, so you see at a glance what is growing.
Weekly report
The week's summary in your inbox, plus a report you can print or forward.
Alerts
An email when traffic drops or spikes beyond the threshold you choose. Webhooks send the same alerts to your own systems.
What changedvs. previous 30 days
AI insights that speak your language
Our AI reads your data and delivers clear insights in plain language. No complex charts to decode — just useful takeaways you can act on immediately.
How does it work?
We collect data
Stats gathers visits, pages, sources, and behavior — without cookies that require consent.
AI analysis
Our AI reviews your data daily and finds patterns, changes, and useful signals.
Insights you can use
You get clear, actionable insights that help you make better decisions about your site.
What you get
- Daily updates with the latest insights
- Alerts for unusual changes
- Campaign and ad performance analysis
- Suggestions on what to improve
- Comparisons with previous periods
Example AI insights
Traffic grew
Today 09:00
Visits rose 34% vs last week. Growth came mainly from Google search and direct visits. This is your best week since November.
AI traffic detected
Yesterday 14:30
24 visitors came from ChatGPT today — 3× the average. Most searched for travel-related products. Consider content that answers common questions.
Check this page
Yesterday 10:15
The page /product/offer has an unusually high bounce rate (78%). Most leave within 8 seconds. This may indicate technical issues or mismatched search intent.
New markets
Two days ago
Traffic from Norway rose 156% this week. This could be an opportunity for Norwegian content or ads aimed at that market.
Campaign analysis
Today 11:00
The Facebook campaign ‘Summer sale’ drives 45% more visitors than Google Ads, but Google visitors stay 2× longer. Consider improving the landing page for Facebook traffic.
30 days of Growth · No card · No commitment
See where your visitors come from
Every source, channel and campaign measured and compared with the previous period.
Channels
Sources are grouped automatically into search, social, email, paid, AI and more.
AI referral traffic
ChatGPT, Claude, Perplexity and other AI assistants are tracked separately, so you see whether your content shows up in their answers.
Campaigns and UTM
See which ads and newsletters bring visitors. Built-in link builder and an AI analysis of every campaign.
Short links
stats.is/go/… links for print, QR codes and social media that count every click.
Multiple domains
The same site on .is, .com and .dk measured with one snippet. Filter by domain when you need to.
Mostly Google
Mostly Facebook
Mostly Mailchimp
Mostly ChatGPT
Do you know which ads actually work?
When you share links on social, email, or ads, you can add tags that tell you exactly where people come from — so you see what works and what doesn’t.
Create a tagged link
Use our built-in link builder to add tags to any URL — nothing complicated.
Share the link
Put the tagged link in a Facebook ad, Instagram post, newsletter, or anywhere else.
See what works
Compare campaigns, spot trends over time, and find what performs best.
Powerful tools for marketers
AI campaign analysisNew
AI reviews your campaigns and suggests what works best and what to improve.
Compare with previous period
See whether campaigns are improving or declining with clear percentage changes.
Trend charts
Line charts show campaign performance over time. Compare multiple campaigns on one graph.
Top campaigns
Get an overview of which campaigns perform best, ranked by visitors and results.
Built-in link builder
Create tagged links in a few clicks. Quick templates for Facebook, Instagram, and more.
Device breakdown
See whether campaigns reach people better on phones, desktops, or tablets.
Campaign overview
Last 30 days8
Campaigns
2.847
+23%Visitors
34%
-5%Bounce
Sumarútsala
847
+32%
Nýtt vöruútboð
Google Ads
623
+18%
Fréttabréf
412
-8%
UTM link builder
Built into the product
Ready link:
vefsida.is/tilbod?utm_source=facebook&utm_campaign=sumar2026What visitors do on your site
Clicks, scrolling, paths and goals, live and over time.
Realtime
Who is on your site right now, on which pages and where they came from.
Heatmaps
Clicks and scrolling drawn on top of the page itself, separately for desktop and mobile.
Funnels
Measure the path from the first page to a goal and see at which step people drop off.
Events and goals
Outbound links, downloads and forms are tracked automatically. Create your own events and mark goals.
Pages and engagement
Your most popular pages, how long people stay and how far they scroll.
Saved views
Save the filters and date ranges you check often and reopen them in one click.
Watch visitors in real time
See how many people are on your site right now. Get alerts when traffic spikes and follow every visit as it happens.
- Live counter updates automatically
- See which pages visitors view
- Track which country they come from
- Get alerts for high traffic
Realtime
Visitors on the site
See where people click and scroll
Heatmaps lay clicks and scroll depth over the page. Aggregates on a grid — no cookies, no consent banner.
Click maps
Hotspots pinned to the buttons people clicked, over a screenshot or right on your own site.
Scroll maps
Green where most people see the page, red where almost nobody reaches.
No consent needed
Only where and on which page element, never an identity. GDPR without a cookie banner.
Aggregates only. Nothing about a person.
Homepage
Desktop · last 7 days
Who your visitors are
Location down to the municipality, countries, devices and browsers.
Municipalities
Icelandic traffic broken down by municipality, with coats of arms and a map.
World map
Countries and cities on an interactive map.
Devices and browsers
Desktop, mobile and tablet, along with your visitors' browsers.
See where visitors come from
World map for every site — plus municipality-level detail when visitors are in Iceland.
Top municipalities
Reykjavík
264
69.5%
Kópavogur
27
7.1%
Hafnarfjörður
23
6.1%
Reykjanesbær
1
0.3%
Garðabær
5
1.4%
Akureyri
17
4.5%
World map
Traffic by country
10 countries
8.702 visitors
Iceland
52%
United States
14%
United Kingdom
10%
See where visitors come from worldwide
A live world map shows exactly where your visitors come from. See distribution by country and follow international traffic easily.
- Interactive map with zoom and pan
- Color-coded dots by traffic volume
- Flags and country names
- Share of traffic per country
A fast site without broken links
Measurements from real visitors show where the site is slow and which pages are missing.
Page speed
Core Web Vitals (LCP, INP and CLS) measured from real visitors. See which pages are slow and whether the problem is on mobile or desktop.
Broken links
Pages that return a 404 are counted, and you see where visitors came from, so you know which link to fix.
Built for agencies and teams
Many domains, client access and reports under your own brand.
Many domains, one account
Switch between domains with search and keep your favourites close at hand.
All-domains overview
Traffic and change for every domain on one page. Domains that went quiet or dropped sharply are flagged.
Weekly digest for all domains
One email a week with the status of all your domains.
Team
Invite colleagues with their own login. Nobody has to share a password.
Client access
A client gets access to their own domain and sees nothing else.
Under your brand
Your agency's logo on the reports and emails your clients receive.
API
Pull your stats into your own systems and dashboards with an API key.
Public stats
Share a stats page or media kit with advertisers and partners.
All domains
Pageviews, last 30 days
- kakaffihusid.is12.480+18%
- hohotelvik.is8.210+4%
- bobokhald.isTraffic fell 52%3.120−52%
- nynyrvefur.isNo data for 4 days0
Show your results with verified numbers
Give advertisers direct access to verified data. Stats from an independent source build trust and make it easier to sell ads.
- Public URL to share (e.g. stats.is/public/yoursite)
- Choose which metrics appear — visitors, pageviews, countries
- Municipality breakdown with coats of arms
- Embeddable widgets for your website
- “Verified by Stats.is” badge for credibility
Vefsíðan.is
vefsidan.is
24.847
Last 30 days
89.234
Last 30 days
Reykjavík
68%
Kópavogur
8%
Akureyri
5%
Shareable link
For advertisers
Embed code
3 styles
Perfect for
News sites
Show advertisers your real reach
Bloggers
Verify your influence for partners
Online stores
Show brands your traffic
Web agencies
Build trust with public numbers
Privacy and simple setup
No cookies, no cookie banner and one line of code.
No cookies
Nothing is stored in your visitors' browsers, so you need no cookie banner and measure all traffic.
Lightweight script
The tracking script is a few kilobytes and loads after the page is up.
Set up in two minutes
One line of code or the WordPress plugin. Data starts arriving straight away.
Works with every website
Whatever stack you use — Stats works everywhere. One snippet and you’re done.
WordPress plugin
NEWInstall Stats on your WordPress site in a few clicks. No coding — just install the plugin and paste your Site ID.
Also works with all other platforms
Shopify
Squarespace…and every other site with HTML support